VS refreshes brand and website
4 April 2016
VS is the leading independent charity for people affected by crime in England and Wales. This month we have refreshed our look, with an impactful new brand and website.
A key objective of VS is to ensure that victims and witnesses of crime are given the support they need and the respect they deserve. Through a series of workshops, interviews and research, we’ve built a brand that we hope will create an emotional connection to the vital work that VS does for people affected by crime across England and Wales, and help us to achieve this goal.
As the leading victims’ charity in England and Wales, with over 40 years’ experience, we understand the devastating impact that crime can have on people’s lives and know what it takes to help them move beyond crime and get their lives back on track.
The new VS brand forms part of our 2020 strategy and will help us to achieve our six core objectives, which each contribute to our vision of a world where victims and witnesses are given the support they need and the respect they deserve. Our brand will make us more visible to people who need our support, help us attract supporters and volunteers and reflect our position as the leading independent victims’ charity.
Find out how you can get involved to support our vision.